McDonald’s is helping the White House get the word out about Corona-virus vaccines, prompting many Americans to wonder if it’s appropriate for the artery-clogging fast food empire to be involved in public health campaigns.
The company announced on Tuesday that it was partnering with the Biden administration to make “trusted, independent information” about the jabs more accessible to American junk food consumers.
The initiative will launch later this month with a McDonald’s billboard in Times Square that will be redesigned to include vaccine information provided by “trusted third parties.”
In July, the iconic burger chain will accelerate its audacious public health crusade by using coffee cups and other packaging to encourage customers to visit vaccines.gov, a portal that provides information about protecting against the virus and lists nearby locations offering the vaccine.
The ad campaign is part of Joe Biden’s “We Can Do This” PR blitz aimed at drumming up enthusiasm for the nationwide vaccine rollout. The multi billion-dollar effort will use television, radio and social media to urge Americans to get injected.
In a brief moment of self-awareness, the company explained that “extraordinary partnerships” between businesses, governments and health organizations would be necessary in order to return the country to “normal.”
One observer suggested that the initiative must be a sign of desperation. Others joked about what the campaign might mean for the McDoanld’s menu, inventing new offerings such as “the McPfizer with cheese.”
The critical response wasn’t without reason. As commenters noted, studies have shown that people who are overweight are more likely to suffer from severe cases of Corona-virus.
McDonald’s and other fast food chains are accused of fueling the obesity epidemic in the United States and other countries.
In March, the Centers for Disease Control and Prevention warned that even moderately excess weight may increase the odds of serious Covid-19 infection. Around 40% of US adults are obese, while another 32% are classified as overweight.
McDonald’s isn’t the only junk food dealer to involve itself with Covid-19 vaccines. Last month, donuts chain Krispy Kreme announced that customers who bring in a valid vaccination card will be given one free calorie-filled pastry, every day, for the rest of the year.
RT. com / ABC Flash Point News 2021.