Israel is preparing to spend nearly three-quarters of a billion dollars on its propaganda apparatus, in a sign of growing alarm in Tel Aviv over its collapse in global standing following the genocide campaign in the Gaza Strip and its hostile wars across the Middle East.
According to The Jerusalem Post, Israel’s public diplomacy budget, known in Hebrew as hasbara, has risen to $730 million, more than four times the $150 million allocated the previous year.
That earlier sum was itself reportedly around 20 times higher than Israel’s pre-2023 spending on such efforts.
The vast increase was included in Israel’s national budget passed in March and will be directed through the national public diplomacy directorate, which oversees efforts to shape foreign public opinion.
The surge in propaganda spending comes as Israel is increasingly seen by critics and human rights organizations as a pariah state.
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The budget increase appears to reflect Israeli fears that the country’s ability to rely on Western political cover may be weakening. This is particularly true in the USA, Israel’s most important ally and arms supplier, where public support has fallen sharply.
A Pew Research Center poll published in April found that 60% of US adults now hold an unfavorable view of Israel, up from 53% last year and nearly 20 points higher than in 2022. Only 37% view Israel favorably.
The shift cuts across important sections of US society. Pew found that 80% of Democrats and Democratic-leaning independents now view Israel unfavorably, while 57% of Republicans under 50 also hold a negative view.
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Gallup has recorded a similar trend. Its February survey found that American sympathy is no longer clearly with Israel, with 41% saying they sympathize more with Palestinians and 36% with Israelis.
Gallup said Israel’s favorable rating had fallen close to its historical low, while ratings of the Palestinian Territories had reached a new high.
The crisis has triggered open concern inside Israel’s own policy establishment. The Institute for National Security Studies in Tel Aviv has warned of a deepening crisis in Israel’s standing in the USA, pointing to declining support among younger Americans, Democrats, younger Republicans and even parts of the Jewish community.
A separate report cited growing diplomatic and public opinion isolation and warned of a creeping economic boycott, as businesses, academic institutions and civil society organizations become more reluctant to maintain ties with Israel.
Israel’s foreign ministry has responded by expanding its messaging machinery.
Foreign Minister Gideon Sa’ar has overseen the creation of a dedicated unit to shape international narratives, while funds have reportedly been channeled into digital campaigns, foreign delegations, influencer outreach and pro-Israel advocacy networks.
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Israel hired a firm linked to former Trump campaign strategist Brad Parscale to run a pro-Israel social media campaign, with Israel having paid the propaganda firm $9 million and renewed the contract.
Reports have also pointed to a centralized media war room tracking coverage of Israel across hundreds of outlets and monitoring thousands of daily references.
Additional spending has reportedly been directed towards evangelical networks, private public relations firms and campaigns aimed at universities, public influencers and young audiences.
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The scale of the spending suggests that Israel views its deteriorating image not merely as a public relations problem, but as a strategic threat.
Israel’s military dominance has long depended on the political, diplomatic and military support of Western governments, especially Washington.
If the Western public increasingly view Israel as a genocidal, apartheid and expansionist state, sustaining unconditional support becomes harder for elected leaders.
Israel launched a multi-million-dollar public relations campaign to recover support from conservative Christian base in the USA, which has sharply declined amid the Gaza genocide.
Documents reveal that Tel-Aviv has signed multi-million-dollar contracts with US firms tied to allies of President Donald Trump and evangelical networks to restore its image and win back support.
Middle East Monitor / ABC Flash Point News 2026.
Israel is dead and the entity does not exist anymore, that is why they have become so mean and delirious.